Knowledge for Innovation: Parallel Worlds

In the previous articles of this series, we wrote about Internal Knowledge, Time Horizon, Frontier Sciences, Academic Knowledge and Learning and Experience.  Here we deal with Parallel Worlds. Parallel worlds, shown in the figure as a box between learning and experience and the company’s in-house knowledge, contain industrial knowledge far from the standard knowledge base of the company’s own industry. The piece of knowledge may be unexpected and not present in the existing knowledge base of the company’s industry but applicable to the company’s situation. For example, a metal packaging company trying to conceive a fraud-resistant container for medicine will have a good chance of being inspired by exploring knowledge in the banknote and credit card printing industry. This is a

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