We had to impose ourselves on IT: Interview with Frédéric Sutter, Digital Transformation Program Director, Airbus Group

Frédéric Sutter has been the Digital Transformation Program Director of Airbus Group for about a year. Frédéric and I have crossed our paths several times in the past, most notably among which the CTO Senior Staff Meeting I had been invited to attend. But we hadn’t had the opportunity to much talk together. Today we are both in Suresnes at Airbus Group and Frédéric took the opportunity to explain to me what his job consists in, and what digital transformation means at Airbus. What follows is a short report of our conversation. The digital transformation of Airbus contains three components: Optimization: optimizing existing activities through industrial and work processes. Supply: coming up with new products, services and business models. Culture:

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The Game-Changer Mindset

A company’s corporate culture prescribes to its members what to believe, what to prefer, what to do and how to do it. Such a set of prescriptions is based on the example of leaders, on the traditions of the past, and on bureaucratic rules. It follows that changing a corporate culture is a complex undertaking fraught with perils. In addition, given that successful firms tend to evolve a culture that is adapted to their industry, changing that culture should not be attempted on frivolous grounds. On the other hand, companies stand in front of massive waves of disruption that threaten to wipe out their established positions. Their long-term dominance or survival hinges upon their ability to go beyond incremental innovation,

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Garage Renaissance: Jean Botti @ Raout Presans 2015

Last Friday, Presans brought in an innovation heavyweight for its annual Raout. After being introduced by Albert Meige, CEO of Presans, and Philippe Lavialle, President of the Chamber of Commerce of Essonne, Airbus Group Chief Technical Officer Dr. Jean Botti delivered a series of powerful punches to the gut of corporate complacency. Airbus tripled its revenue and now employs 130 000 people, however, to quote from Botti’s presentation, “death is something that can happen to people in good health”. Indeed, it is a rough and tumbling world out there. Barbarians are coming for the established businesses, and they are coming fast. They ride the waves of digitalization in startup mode, even as their capitalization and cash assets number in the

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Every Trick in the Book: Raout Presans 2015

Steep expectations. This is what Albert Meige is faced with as he contemplates next year’s Raout. Because last week’s 2015 edition, brought to you by Presans in partnership with the CCI Essonne and Techinnov, certainly did not just coast on the previous year’s success. Relocated to the Fall season, and to the urban halls of Remix Coworking in Paris, the French innovation event gained traction on every front. A hundred hand-picked guests decided this was the place to be on a Friday night, up 400 percent from last year. The reason they came may or may not have had something to do with Jean Botti’s conference. But there was more. Magician Remi Larrousse warmed up the room with an exceedingly clever demonstration

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Is Uberization the Future of Intelligence?

[The French Version of this article was published in Harvard Business Review France] A grinning Jean Botti, CTO at Airbus Group, entrusted us with one of his dreams: A smartphone app that would produce a synthetical and analytical overview of the knowledge possessed by the best experts in a given domain ; the sum of all knowledge components inside a brain. Is it possible to imagine monetizing immaterial assets such as knowledge, expertise or know-how, as is already the case with Uber and Airbnb, who make a network available and then monetize underused physical assets? Are we on the cusp of the Uberization of intelligence? We’ve conducted interviews with several tens of innovation managers, from R&D, strategy, marketing of big corporations for

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Innovation Intelligence: Commoditization. Digitalization. Acceleration. Major Pressure on Innovation Drivers.

In our book Innovation Intelligence, we give an overview of recent, disruptive trends that induce changes in the way large corporations deal with open innovation. The book was written after approximately 40 interviews with the Chief Technology Officers and Chief Innovation Officers of large international companies such as Airbus Group, Danone, TOTAL, and Faurecia, among others. We are very pleased to have two prestigious preface authors: Marc Giget, President, European Institute for Creative Strategies and Innovation Jean-François Minster, Senior Vice President Scientific Development, Total The book is 318 page long and is composed of 7 chapters (in addition of the introduction and of the conclusion): Chapter 1: The Internet of Skills & Knowledge Chapter 2: The Parrot AR.Drone Case Chapter 3:

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