Knowledge for Innovation: Internal Knowledge Flow

Knowledge is at the source of the rationale for the key decisions that shape and drive an innovation project. Relevant knowledge can come from a wide variety of sources. Winners at the innovation game are the best at rapidly seeking, filtering, digesting, and interpreting the appropriate knowledge. Relevant knowledge comes first from within the company contemplating the new endeavor. Although it may be considered obvious, we take this opportunity to stress the importance of the internal knowledge transfer shown as the upper vertical arrows in the figure. Above all, the innovation drive must be consistent with the company’s strategy. This requirement is not as easy to satisfy as you may think. In real life, company strategies are often vague, wishful,

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