Challenges in Innovation: Oil & Gas Case Study

Article originally published in Pétrole & Gaz Informations #1837 (July / August 2015) We’ve conducted interviews with several tens of innovation managers, from R&D, strategy, and marketing of big corporations for our recent book Innovation Intelligence. The verdict is clear: innovation requires creating a cognitive relation between a multitude of very distant knowledge domains at an ever increasing pace. In the digital era, access to the best state of knowledge and the best talents has never been easier. When searching for the proverbial needle in the haystack, the speed of the search is increasing, as well as the number and size of the haystacks. Intelligence is critical. Large corporate Oil & Gas players are organizing their response. Three trends destabilizing

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Innovation Intelligence: Commoditization. Digitalization. Acceleration. Major Pressure on Innovation Drivers.

In our book Innovation Intelligence, we give an overview of recent, disruptive trends that induce changes in the way large corporations deal with open innovation. The book was written after approximately 40 interviews with the Chief Technology Officers and Chief Innovation Officers of large international companies such as Airbus Group, Danone, TOTAL, and Faurecia, among others. We are very pleased to have two prestigious preface authors: Marc Giget, President, European Institute for Creative Strategies and Innovation Jean-François Minster, Senior Vice President Scientific Development, Total The book is 318 page long and is composed of 7 chapters (in addition of the introduction and of the conclusion): Chapter 1: The Internet of Skills & Knowledge Chapter 2: The Parrot AR.Drone Case Chapter 3:

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