The Game-Changer Mindset

A company’s corporate culture prescribes to its members what to believe, what to prefer, what to do and how to do it. Such a set of prescriptions is based on the example of leaders, on the traditions of the past, and on bureaucratic rules. It follows that changing a corporate culture is a complex undertaking fraught with perils. In addition, given that successful firms tend to evolve a culture that is adapted to their industry, changing that culture should not be attempted on frivolous grounds. On the other hand, companies stand in front of massive waves of disruption that threaten to wipe out their established positions. Their long-term dominance or survival hinges upon their ability to go beyond incremental innovation,

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