We had to impose ourselves on IT: Interview with Frédéric Sutter, Digital Transformation Program Director, Airbus Group

Frédéric Sutter has been the Digital Transformation Program Director of Airbus Group for about a year. Frédéric and I have crossed our paths several times in the past, most notably among which the CTO Senior Staff Meeting I had been invited to attend. But we hadn’t had the opportunity to much talk together. Today we are both in Suresnes at Airbus Group and Frédéric took the opportunity to explain to me what his job consists in, and what digital transformation means at Airbus. What follows is a short report of our conversation. The digital transformation of Airbus contains three components: Optimization: optimizing existing activities through industrial and work processes. Supply: coming up with new products, services and business models. Culture:

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Is Uberization the Future of Intelligence?

[The French Version of this article was published in Harvard Business Review France] A grinning Jean Botti, CTO at Airbus Group, entrusted us with one of his dreams: A smartphone app that would produce a synthetical and analytical overview of the knowledge possessed by the best experts in a given domain ; the sum of all knowledge components inside a brain. Is it possible to imagine monetizing immaterial assets such as knowledge, expertise or know-how, as is already the case with Uber and Airbnb, who make a network available and then monetize underused physical assets? Are we on the cusp of the Uberization of intelligence? We’ve conducted interviews with several tens of innovation managers, from R&D, strategy, marketing of big corporations for

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Innovation Intelligence: Commoditization. Digitalization. Acceleration. Major Pressure on Innovation Drivers.

In our book Innovation Intelligence, we give an overview of recent, disruptive trends that induce changes in the way large corporations deal with open innovation. The book was written after approximately 40 interviews with the Chief Technology Officers and Chief Innovation Officers of large international companies such as Airbus Group, Danone, TOTAL, and Faurecia, among others. We are very pleased to have two prestigious preface authors: Marc Giget, President, European Institute for Creative Strategies and Innovation Jean-François Minster, Senior Vice President Scientific Development, Total The book is 318 page long and is composed of 7 chapters (in addition of the introduction and of the conclusion): Chapter 1: The Internet of Skills & Knowledge Chapter 2: The Parrot AR.Drone Case Chapter 3:

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