Is Buffer an Example of the Company of the Future?

In a previous article extracted from his co-authored book Innovation Intelligence, Albert Meige talked about the mega trends in employment and work organization. Among these mega trends, he mentioned flexibility in terms of both time and space in the future work organizations. Well, it seems that at least one company is already in the future. Let’s talk about Buffer ! Buffer is a software application that allows its users to manage accounts in social networks. The most interesting feature of the application is that it gives the possibility for users to schedule posts to Twitter, Facebook, Linkedin, Instagram, Pinterest and Google+. The company was created back in 2010 by Joel Gascoigne (CEO) and Leo Widrich (COO) in the UK. The two co-founders quickly

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Timing and Process of Knowledge Acquisition During an Innovation Wave

This article is the fifth and final one of the series about Innovation Waves, after Innovation Waves Associated With Invention and Discovery, Time Sequence for Innovation Waves and Their Applications : the GPS Example, How Kodak Missed The Turn…, and Knowledge Distribution During an Innovation Wave. Early strategic phase: knowledge acquisition to mitigate risks At the onset of a potentially fruitful innovation project, many companies need access to a portion of the relevant new knowledge while performing their minimum duty, roadmapping. This includes strategically evaluating the potential impact of the new invention or discovery on the company’s current business and then defining if, how, and when the company should introduce the new concept into its innovation pipeline. By definition, the invention or

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Knowledge Distribution During an Innovation Wave

This article is the fourth of the series about Innovation Waves, after Innovation Waves Associated With Invention and Discovery, Time Sequence for Innovation Waves and Their Applications : the GPS Example, and How Kodak Missed The Turn…. When an invention or discovery is born, only very few experts, researchers specialized in the specific topic, can understand it and foresee its full potential and limits. If the concept is indeed fruitful, other laboratories will try to reproduce the results and will distribute the knowledge further within a small international community of experts. This process of knowledge distribution is summarized in the table. In the early phases, the knowledge associated with the invention or discovery is not widespread, and it is generally missing within the

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How Kodak Missed The Turn…

The first and second previous articles were the beginning of a series about Innovation Waves. This article is the third of the series, and is taking the example of Kodak to illustrate the threat that innovation waves can pose to established companies. In the mid-1970s, Steven Sasson, a young electrical engineer, was hired by Eastman Kodak, at that time the world leader in silver-based photography. He was a member of a team that was incorporating electronic commands into film cameras. He was asked to evaluate a new CCD chip from Fairchild Imaging (containing ten thousand pixels!) and took the concept so far that he actually invented the first portable digital camera. The prototype was a proof of concept but was

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Time Sequence for Innovation Waves and Their Applications : the GPS Example

In the previous article, we introduced a series of 5 articles about innovation waves, with Innovation Waves Associated With Invention and Discovery. Here is the second article of the series. As an example, let’s consider GPS, a tool for geographical positioning and that was initially created by the military. The annual rate of GPS-related innovation can be represented by GPS-related patents granted by the USPTO. As shown in the figure, the GPS-related innovation wave appears as an S-shaped curve with an acceleration peak in the late 1990s. The early phase following the invention of GPS was the lag time. The industry was contemplating GPS, a new push technology, with prudence. Eventually, its successful introduction into plane, ship, and finally automobile navigation

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Innovation Waves Associated With Invention and Discovery

This article is the first of a new series of 5 articles about Innovation Waves. It introduces the topic with Innovation Waves Associated With Invention and Discovery. Looking at innovation from a historical perspective reveals that the long series of innovative products generated by the industrial world have come in a progression of waves, with each wave originating from an invention or a discovery. The following are a few examples of inventions and discoveries that have changed drastically the world in which we live today: Liquid-crystal display (LCD) technology (including electro-optics), first a scientific discovery then the basis for products such as flat-panel LCD displays and LCD projectors Signal compression, first as mathematical algorithms then the basis for products such as music

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Innovation Cycle and Risk Management

In the previous articles of this series, we wrote about Internal Knowledge, Time Horizon, Frontier Sciences, Academic Knowledge, Learning and Experience, and Parallel Worlds.  Here we deal with Risk Management. Innovation as a risky venture Innovation is the process of pushing a new concept toward its implementation in the society with the objective of creating value. At least in the early phase of its process, innovation is always an endeavor with a low probability of success. Innovation is risky, because it explores paths that have not yet been visited or mapped and in which the presence and location of treacherous obstacles have not been recorded. Uncertainty is the key, unavoidable aspect of innovation. The economics of innovation can only be

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Knowledge for Innovation: Parallel Worlds

In the previous articles of this series, we wrote about Internal Knowledge, Time Horizon, Frontier Sciences, Academic Knowledge and Learning and Experience.  Here we deal with Parallel Worlds. Parallel worlds, shown in the figure as a box between learning and experience and the company’s in-house knowledge, contain industrial knowledge far from the standard knowledge base of the company’s own industry. The piece of knowledge may be unexpected and not present in the existing knowledge base of the company’s industry but applicable to the company’s situation. For example, a metal packaging company trying to conceive a fraud-resistant container for medicine will have a good chance of being inspired by exploring knowledge in the banknote and credit card printing industry. This is a

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Knowledge for Innovation: Learning and Experience

In the previous articles of this series, we wrote about Internal Knowledge, Time Horizon, and Frontier Sciences and Academic Knowledge. Here we deal with Learning and Experience. Learning and experience, the accumulated knowledge carried by an individual, is the box shown to the left of academic knowledge in the figure. It is the sum of an individual’s education, which also belongs in the area of academic knowledge, and experience. As such, it is a complex collection peculiar to each individual. When trying to understand and explain the mysterious mechanisms that made them follow a path that nobody ever followed before them, many inventors refer to some long-ago, fortuitous event that left a mark on his or her mind. A person who

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Knowledge for Innovation: Academic Knowledge

In the previous articles of this series, we wrote about Internal Knowledge, Time Horizon, and Frontier Sciences. Here we deal with Academic Knowledge. The natural fate of frontier knowledge is to rapidly pass to the most advanced laboratories and academic teams in the relevant field, as indicated by the box labeled academic knowledge and shown to the left of the one labeled frontier sciences in the figure. They then reprocess and test the new discovery and evaluate all fruitful applications and potentials extensions of the concept. A critical task usually done at this stage is the reformulation of the new knowledge into wording more accessible to a larger number of people and disseminating it via review papers and conference keynote

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