How the world of industry confronts the hurricane of digital transformation

When Apple launched the iTunes Music Store in 2003, it unknowingly created a textbook case of digital disruption. Initially designed to facilitate legal downloads in order to increase the demand for iPods, the platform has revolutionized the music industry by becoming an inescapable medium, capable of imposing the demands of its clients on its suppliers (purchase by song instead of by album, removal of DRM …). At that time, five major companies dominated the music market. Now there are only three of them. Since then, this exemplary scenario has repeated itself in almost identical fashion in countless sectors: through the use of digitalization and by adopting a fresh perspective on a given industry, new entrants have inserted themselves into value chains, captured client relations,

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The imperative of open innovation is shaking up the world of corporations

In an era where information is instantly available everywhere on the planet, novelties seem to fade instantly. The competition is never far away, and in order to survive, there is no other choice than to innovate faster. In the space of just a few years, the time required for the design of an airplane has decreased from ten to seven years, and that for one molecule has gone from seven to five years. This acceleration of innovation cycles is one of the fundamental trends of our economic environment, and is naturally inseparable from another basic trend: digitalization. Together, they accelerate the reconfiguration of traditional value chains. Companies are seeing that their products are in danger of being instantly commoditized while at the same time the very nature of their business models are called

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We had to impose ourselves on IT: Interview with Frédéric Sutter, Digital Transformation Program Director, Airbus Group

Frédéric Sutter has been the Digital Transformation Program Director of Airbus Group for about a year. Frédéric and I have crossed our paths several times in the past, most notably among which the CTO Senior Staff Meeting I had been invited to attend. But we hadn’t had the opportunity to much talk together. Today we are both in Suresnes at Airbus Group and Frédéric took the opportunity to explain to me what his job consists in, and what digital transformation means at Airbus. What follows is a short report of our conversation. The digital transformation of Airbus contains three components: Optimization: optimizing existing activities through industrial and work processes. Supply: coming up with new products, services and business models. Culture:

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The Entrepreneur Generation

It started in the late 1990s. Internet entrepreneurs were a new breed, low on the radar of these placid pre-9/11 years. Back in those days, the EU was self-confidently marching into a post-historical and post-heroic age. The tragic echoes of pre-market, pre-democratic times were fading into a distant memory. Nobody imagined the possibility of Brexit. People basically focused on making money, and everybody had decided the Internet was a good bet for that purpose. A popped bubble and several years later, this bet was proven to be fundamentally correct. Some of the biggest digital titans were born in this period. But most people coming into their twenties during the 2000s just tried hard to fit into existing economic structures. The

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Interview with Emmanuelle Duez, CEO @ The Boson Project

Tell us about yourself and how you decided to create The Boson Project. During my student years (at Sciences Po Paris, ESSEC and Bocconi University, my idea was that I’d become a police commissioner or an investigating judge. Then I came to the realization that you can’t have an impact on our world from within state institutions. So, while I studied at ESSEC, I created WoMen’Up, which focuses on topics related to male/female diversity. It struck me then that my student endeavours had been predicated on the wrong question: “what job, what industry?”, and that the real question was “how?” Entrepreneurship suits my personality and I love bringing a team together on the basis of a meaningful project. At the

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