Any innovator knows from experience that knowledge is as important to him or her as mortar is to a mason. Knowledge is required at every step of the innovation process. Knowledge is the key resource in the generation of an innovative concept. We speak here about all types of knowledge, not only technical knowledge but also knowledge of markets, user ergonomics, business trends, geopolitics, and so forth. When an idea is found worth pursuing, further knowledge is needed during the engineering phase to implement the concept. In parallel, another layer of knowledge is required, this one to back one of the most critical phases of innovation—the process of shaping a business model and defining a marketing strategy for the new
Life @ Presans
Friday October 7, PARIS — The urban halls of Remix Coworking once again rang with the clamor of the Presans Raout. Expectations had been set high by the previous edition of the Parisian industrial innovation event. Presans CEO Albert Meige managed once again to take everyone by surprise. Sure, the Presans team went in with a rough map of what was about to transpire. The Raout is our annual company gathering, a time of reckoning, a time when visions are shared and strategies discussed. In 2016, a snapshot picture of Presans would reveal the following facts: Presans is consolidating its position as a French industrial open innovation leader. The Fellows team is successfully renewing itself and expanding. The technology behind
Oldies but Goodies
Business @ Presans
Find out about Presans' Business. Here we speak about our technology, products, services. We speak about projects with our clients etc.